Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. A lot more exact information
The typical approach of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking permits businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more ownership over the information they send out, and makes it much easier to abide by different data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This boosts information efficiency and accuracy, which can help marketers make even more enlightened marketing decisions.
Traditional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and supply precise, consistent data that is much less prone to interference.
This sort of monitoring likewise allows businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for organizations to control data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly vital as various browsers and systems progressively change just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information administration and offers organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much less prone to data obstacles triggered by points like a damaged link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools customer journey analytics on the server. This permits you to have even more accurate data and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.