Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a way to boost their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might present additional prices, it can result in higher accuracy and even more trustworthy information
Pixel tracking makes use of an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. More precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more secure option that assists to bypass these limitations, as it's packed from your own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows services to bypass these limitations and provide accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is a lot more reputable for businesses looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring makes it possible for services to control data hauls prior to it reaches third party endpoints, boosting safety and security and privacy. This is specifically essential as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that utilizes a tiny piece of code on your page to gather information from users.
4. Much easier to execute
Server-side monitoring is a data collection procedure that happens on the internet site's own web server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it minimizes the scope of data monitoring and gives companies more control over transmission, making it normally more trustworthy. As a result, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion CRM integration with performance marketing information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the tracking restrictions enforced by internet browsers and ad blockers.